Digital Marketing Coordinator | Austin, Texas

The Coordinator of Digital Marketing supports the marketing efforts of all American Campus Communities (ACC) properties, as well as the leasing & marketing department, across all marketing mediums with an increased focus in digital marketing. 

Cri
tical Duties: 

  • Creation, maintenance & administration of accounts, listings, and ads on Google, Yelp, Bing, & Moz. 
  • Provide training on digital marketing topics, techniques, effectiveness & policies. 
  • Create & send digital communications across various mediums utilizing the applicable software/platform (i.e. emails, texts, websites, social media, & mobile applications). 
  • Conduct routine audits of property digital marketing activities, performance, and effectiveness. 
  • Maintain & optimize Google AdWords campaigns and strategies. 


Essential Duties 
(other duties may be assigned):  

  • Manage & optimize digital advertising campaigns across various channels. 
  • Use knowledge to provide insight on forecasting, budgeting & digital marketing strategy. 
  • Maintains an in-depth knowledge of digital marketing trends, strategies, platforms, tools, policies, industry standards & best practices. 
  • Create and manage Google Posts for all properties 
  • Set up and maintain Google Tours for property websites
  • Deliver regular reports on campaign, trends, Google Ads & Google Posts. 
  • Evaluate effectiveness of digital marketing campaigns in relation to appropriate target markets so as to increase traffic & make recommendations for improvement of campaigns. 
  • Maintain monthly digital marketing budgets & actuals. 
  • Evaluation & interpretation of web analytics. 
  • Maintain & routinely audit both internal & external website content to ensure consistent messaging across all mediums. 
  • Assist with Website & CMS Development.   
  • Assist with SEO related tasks including keyword research and optimizations of websites. 
  • Evaluate emerging technologies in all channels related to this position. 
  • Assist members of the department in project-oriented work. 
  • Schedule online meetings, trainings & calls. 
  • Assist in preparation of materials for marketing calls, meetings, trainings & conferences. 
  • Data entry. 
  • Travel to properties to assist in leasing & marketing activities as needed. 
  • When visiting an American Campus Community, support our commitment of unparalleled customer service and curb appeal, including never walking by a piece of trash without picking it up. At ACC - we are all groundskeepers. 
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skills, &/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Competencies:  

  • Technical Capacity. 
  • Organizational Skills. 
  • Ethical Conduct. 
  • Attention to Detail. 
  • Results Driven. 
  • Initiative. 
  • Communication Proficiency. 
  • Customer/Client Focus. 
Education/Experience:
  • Associate’s or Bachelor’s degree in marketing or communications preferred; or 1-2 years’ experience in a social media & digital marketing position for a mid to large size company; or equivalent combination of education & experience. 
  • Experience in the student/multi-family housing industry preferred. 
  • Demonstrated commitment to excellent customer satisfaction, for both internal & external customers. 
  • Social Media marketing experience required. 
  • Experience with digital & social media campaign development & execution required. 
  • Google Certification preferred. 
  • Facebook Blueprint Certification preferred. 
  • Basic knowledge of digital marketing (SEO, SEM, etc.) preferred. 

Knowledge, Skills & Abilities: 

Knowledge of: 

  • Student/multi-family housing industry (or real estate). 

Skill in: 

  • Effective written & verbal communication with both internal & external resources. 
  • Shows initiative & resourcefulness. 
  • Ability to think strategically. 
  • Communicating large scale initiatives & the ability to assist in the implementation of such initiatives. 
  • Demonstrated leadership skills. 
  • Project management skills & ability to prioritize projects. 
  • Attention to detail. 
  • Ability to multitask in a fast-paced environment. 
  • Motivated self-starter, problem solver & team player with a hands-on approach. 
  • Advanced proficiency in Microsoft Word is required. 
  • Basic proficiency in Microsoft Excel, PowerPoint & Prezi. 

Ability to: 

  • Multi-task in a fast paced environment. 
  • Maintain a high level of organization & prioritize tasks. 
  • Proven track record of meeting deadlines & deliverables. 
  • Must have great creative energy & ability to generate ideas. 
  • Be autonomous in your approach but collaborative in execution. 
  • Comprehend multiple abstract & concrete variables simultaneously. 
  • Adhere to in-house style & branding guidelines. 
  • Maintain knowledge of message, demographics, market information & other pertinent information for all properties. 

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